the rightness of whiteness

I saw this sign in Oakland on Sunday. I had never seen anything like it before. But, then again, I am rarely in predominantly Black or Latino urban neighborhoods. We don't have signs like that in Los Gatos.

Cultural studies scholar John Fiske wrote an article called "White Watch". I use it for class. It's about surveillance and cultural segregation. Who watches over whom [in society]? And who has the right to claim the "truth" [in society]? And: how can it be that we think it's normal that depending on where you are from, the world is a very different thing to you?